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Safety 1st

We initially entered the juvenile market in 1984 as the Safety1st brand with our now classic and internationally recognized "Baby on Board" sign.  Fueled by the immediate success of the sign, Safety 1st soon claimed a market niche in child safety and became the first brand to develop a comprehensive line of "childproofing" products. In 1988, building upon our strong child safety foundation, we expanded our offering to cover other juvenile categories and quickly developed a reputation for unique, feature-rich, quality products at affordable prices.

In 2000, Safety 1st was acquired by Dorel Industries Inc. Dorel is a rapidly growing consumer products manufacturer specializing in juvenile products. Its solid history includes successfully integrating various acquisitions, including Cosco, Charleswood, Maxi-Miliaan, Ameriwood Industries and Bebe Confort. The acquisition of Safety 1st, though, is Dorel's largest to date.

We attribute our continued success to an unwavering commitment to safety, innovation and value. It's what parents look for from Safety 1st, and what we are proud to continually deliver.

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Displaying: 1 - 8 of 26 items. Price. Add to cart.
Safety 1st Adjustable Multi Purpose Strap

Safety 1st Adjustable Multi Purpose Strap

SKU : 11571

Keep your child out!

NZ $6.50
incl GST
Qty.
Safety 1st Baby On Board Sign

Safety 1st Baby On Board Sign

SKU : 10877

Baby on Board

NZ $3.80
incl GST
Qty.
Safety 1st Baby View Mirror Front or Back

Safety 1st Baby View Mirror Front or Back

SKU : 10880

Great aid to keep an eye on the little one

NZ $7.50
incl GST
Qty.
Safety 1st Bath Pal Thermometer

Safety 1st Bath Pal Thermometer

SKU : 10873

Thermometer for the baby's bath water

NZ $10.50
incl GST
Qty.
Safety 1st Bath Toy Bag

Safety 1st Bath Toy Bag

SKU : 15519

Great for keeping all the bath toys together

NZ $14.00
incl GST
Qty.
Safety 1st Cabinet Flexi Lock

Safety 1st Cabinet Flexi Lock

SKU : 10856

Helps prevent children from accessing cabinets that are off limits

NZ $6.00
incl GST
Qty.
Safety 1st Cabinet Slide Locks

Safety 1st Cabinet Slide Locks

SKU : 13980

Keep children our of cabinets that are off limits

NZ $4.30
incl GST
Qty.
Safety 1st Corner Cushions 4 Pack

Safety 1st Corner Cushions 4 Pack

SKU : 10852

Help protect children from sharp corners

NZ $4.30
incl GST
Qty.
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