We initially entered the juvenile market in 1984 as the Safety1st brand with our now classic and internationally recognized "Baby on Board" sign. Fueled by the immediate success of the sign, Safety 1st soon claimed a market niche in child safety and became the first brand to develop a comprehensive line of "childproofing" products. In 1988, building upon our strong child safety foundation, we expanded our offering to cover other juvenile categories and quickly developed a reputation for unique, feature-rich, quality products at affordable prices.
In 2000, Safety 1st was acquired by Dorel Industries Inc. Dorel is a rapidly growing consumer products manufacturer specializing in juvenile products. Its solid history includes successfully integrating various acquisitions, including Cosco, Charleswood, Maxi-Miliaan, Ameriwood Industries and Bebe Confort. The acquisition of Safety 1st, though, is Dorel's largest to date.
We attribute our continued success to an unwavering commitment to safety, innovation and value. It's what parents look for from Safety 1st, and what we are proud to continually deliver.